Hello, I’m Lee Carter

Design Leader, Strategic Innovator, and Collaborative Change-Maker

Dynamic Head of UX Design with a proven track record of leading large, diverse, and high-performing teams across international markets.

Recognised for transforming design functions into strategic business drivers by fostering collaboration, optimising workflows, and embedding data-led decision-making. Skilled in building and mentoring creative talent, aligning cross-functional stakeholders, and delivering innovative, scalable design solutions that exceed commercial objectives. Adept at guiding teams through change, leveraging emerging technologies, and ensuring a culture of excellence that drives sustained growth and client success.

My career has been a steady evolution from hands-on UX/UI design into senior leadership roles where I’ve shaped strategy, scaled teams, and delivered measurable business impact.

I began in digital and UX design roles for brands such as PhotoBox, Alfresco, and Lebara Mobile, where I honed my ability to translate complex requirements into engaging, user-centred solutions. Early successes in boosting user satisfaction, increasing web traffic, and enhancing brand visibility gave me a strong foundation for moving into more complex, multi-stakeholder environments.

I then progressed into consultancy and management positions with companies like Tquila, Paddy Power Betfair, and Meco Solution, where I led cross-functional teams, integrated data-led design practices, and delivered transformative projects across industries from banking to e-commerce. Combining user research with business strategy consistently helped me streamline processes, raise engagement, and improve conversion rates.

At Kingfisher Digital, I stepped into a senior leadership role, managing a 30+ strong, multi-country design team across major retail brands. I implemented Agile processes, restructured hiring practices, and delivered high-profile projects under tight deadlines—strengthening operational efficiency while building a collaborative, high-performing culture.

Most recently, as Head of UX Design at 3D Cloud, I led an international design team developing innovative 3D applications for household names including John Lewis, B&Q, Home Depot, and Herman Miller. I spearheaded the creation of design systems, reduced costs, boosted customer engagement, and delivered mobile versions of complex tools at speed. By anticipating trends and integrating emerging technologies like AI and AR/VR, I was able to elevate both client satisfaction and brand performance.

Today, I am a UX Design Leader who transforms teams, processes, and products to deliver high-impact, user-focused solutions. I combine strategic vision with hands-on expertise, using data, emerging technologies, and design thinking to create experiences that drive measurable business growth while inspiring teams to push creative boundaries.

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I've led the creation of world-class products for some of the most well-known enterprises, financial istatutions and salesforce agencies in the world.